Wednesday, August 25, 2010

Spend 50% of Your Time Marketing Your Printmaking Products & Services

Welcome to my blog on Printmaking and Arts Marketing.

I have recently been focusing on taking advantage of the added features of Blogger and making use of the available 10 pages that is included with the service.

I believe that Google recognise and rank higher websites and blogs that have more than one page. This tells Google that you are a real site worth promoting.

I plan to add a new work each day until I have all my current pieces on display.

happy printmaking.

Jo Lankester

P.S. Spend at least 50% of your time marketing your printmaking products; start by doing a little each day until you build up to 50%.

P.P.S Your Life is in your hands, to make of it what you choose.
John Kehoe

The Artist's Marketing and Action Plan WorkbookThe Artist's Marketing and Action Plan Workbook

Thursday, August 12, 2010

Discover How Social Media Can Grow Your Business.

Social media Tips: Webinar Interview with Tyler Leese

Discover how social media can grow your business.

Businesses are spending 60% of their budget on social media.

Do you use facebook to connect with friends and want to start promoting your visual Art practice
or business but don't know how?

Want to know the secrets to help grow your business fast?

Are you afraid promoting to your friends will turn them off?

Tyler Leese will give you tips to using social media for business.

Twitter now has 105,779,710 + registered users.

That's, 1 hundred & 5 million, 7 hundred 79 thousand 7 hundred & 10 uses.

New uses are signing up at the rate of 300,000 per day.

Facebook has 500 million active uses.

50% of active uses log on to Facebook each day.

Discover how to make social media work for you.

See you there....


Jo Lankester
99 Ways To Make Money Using Twitter99 Ways To Make Money Using Twitter

Tuesday, August 10, 2010

TRACES a film about Printmaking

Welcome to my blog on printmaking.

Independent film maker Ong Zheng Kai has directed a film about printmaking to raise awareness of the visual art discipline in Singapore. 

TRACES follows Ken, a printmaking teacher, who is suddenly faced with the difficult decision of choosing between his past and his future when an ex-student returns after a lengthy absence. Memories begin to emerge from the cracks of their fractured relationship, with shared histories reaching into present.

TRACES was produced as part of the LASALLE - The Puttnam School of Film, Degree Films. Conceived in late '09, TRACES was shot early in '10 over five days. Director Ong Zheng Kai has recently graduated from LASALLE College of the Arts, The Puttnam School of Film and TRACES is his second directorial effort.

Jo Lankester

P.S Turn your passion and hobby into a profitable printmaking practice 

P.P.S Seek Inspiration. from other Artists. From nature. From your inner strength. From simple things.
Alyson B. Stanfield

Wednesday, August 4, 2010

7 Health & Safety Guidelines for Etching Zinc with Copper Sulphate

Hi, Thanks for taking the time to read my blog on printmaking.

In my last post I discussed a method of mixing a copper sulphate etch.

The following health & safety precautions should be considered when mixing and etching with copper sulphate.

  1. Wear rubber gloves when preparing the solution and at all times when etching with zinc 
  2. Where a dust mask when handling the crystal copper sulphate to prevent inhalation
  3. Avoid drafts or highly ventilated areas when handling the copper sulphate
  4. Wear eye protection and mask when mixing the copper sulphate solution. If the solution gets into your eyes or on your bare skin, rinse immediately with a plenty of water
  5. Make sure you have an exhaust system or open air area when etching zinc with a copper sulphate etch. Always use a organic gas ventilation mask when etching with zinc in a copper sulphate etch as hydrogen gas is released in the etching process
  6. Clean up spills wearing rubber gloves and a wet rag.  
  7. Wash your hands and mouth before eating, drinking or smoking.
Always consider your health and your impact on the environment when in your printmaking studio.

To your printmaking success.
Jo Lankester

P.S Discover how to strengthen your business skills

P.P.P.S Believe. Believe in your art. Believe in yourself. Believe in your goals.
Alyson B. Stanfield

Tuesday, August 3, 2010

How to mix a Copper Sulphate for a Zinc Plate Aquatint Etch

Welcome to my blog on printmaking and arts business.

I have been experimenting with copper sulphate etch for some time now etching zinc and aluminium in the same bath and I have had some very pleasing results.

I am currently working on a custom plate for artist Tate Adams and require some further testing before I mix up a large copper sulphate bath for etching aquatints.

It is possible due to the way the copper sulphate and zinc react to create an aquatint tone without using a rosin. To get the desired result, testing is necessary.

A fresh solution creates the best results so I will be mixing up two small solution baths to test for the best results.

How to mix a copper sulphate for a zinc plate aquatint etch.

  1. Fine line, course aquatint, soft ground: 50 grams of copper sulphate to 1 litre of water (comparable to a nitric acid solution of 7-8%)
  2. Fine aquatint: 25 grams of copper sulphate to 1 litre of water (comparable to a nitric acid solution of 4-5%)
The stronger the solution the faster it etches.

The addition of Sodium Bisulfate is necessary when etching zinc and aluminium in the same solution.

Happy printmaking,
Jo Lankester 

P.S How to turn your printmaking hobby into a profitable business

Monday, August 2, 2010

Add Another Income Stream to Your Printmaking Practice

A great way to add another income stream to your printmaking practice is to include a fee to install the framed print for your client.

The gallery standard for hanging an artwork is for the centre of the image to be at eye level, 1755 mm from the ground.

Make sure you use the appropriate hardware material for the type of wall you are installing the hanging hook.

Take into consideration the measurement of the flex in the hanging wire on the back of the frame and add this measurement to the 1755mm to ensure that the centre of the work sits at that point.

Creatively thinking of ways to increase your augmented products can be things that you might not have thought of before; a great way to come up with ideas is to brainstorm them down on a large piece of paper.

Think outside the square.

To your printmaking success.
Jo Lankester

P.S Discover the 7 Secrets to Building a Sustainable Printmaking Practice get your FREE report now.

P.P.S Set your goals high. How else will you reach the top?
Alyson B.Stanfield
Think And Grow Rich: The Secret To Wealth Updated For The 21St CenturyThink And Grow Rich: The Secret To Wealth Updated For The 21St Century